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December 30, 2007


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Hi Steve,
Enjoyed the article. I've been an occasional visitor of the blog since I found it a few months back. I always enjoy your insights. Just did one of these deals for a new artist client. Label insisted on recieving its 360 percentage for 3 years past the Term (even if Label dropped Artist) until A&R stepped in and improved the terms (since we were probably going to walk if we couldn't get better terms). Ended up getting negotiating that Label gets no 360 past the Term if Label drops Artist, and 1 year past the Term should Label exercise all options under the deal. But getting there was like pulling teeth. One question for you, I agree that the Label has a legitimate argument for a 360, in theory, but from an administrative standpoint have you heard of any fall out yet? Unless or until a new artist has reached a certain level of success, they typically would have no business manager, and so its hard to imagine that most artists are motivated or savvy enough to really administer this from with much proficiency.

I haven't been involved with one of these deals long enough yet to see what is going to happen administratively. In the one I am negotiating right now with a major, the artist, although new, does have a business manager. The business manager is personally not pleased with the prospect of a lot more work for him and probably less income.

Hey Steve, great blog. My question is, considering that the label will take a percentage across the table (360 deal), wouldnt it (the label) be more inclined to getting the artist more business, as in, marketing exposure, paid shows, advertising, endorsement deals, etc? Please let me know because im considering this sort of negotiation for one of my clients. Thanks again Steve.

Hi Brian. Glad you liked the article. Yes, your comments are precisely what the label will say. And in fact, it is probably quite true. Just make sure you get as much of their commitment in writing as you can because labels will differ in following through with their commitments. Good luck.


Hi Steve,great article. When an artist signs a 360 record deal (specially a new artist) can they have their own manager making the regular 20% or the label manages the artist too? Thanks and keep writing your great columns.

Hi Manny. Thank you for writing. Absolutely the artist should have their own manager. Someone has to monitor everything that is going on and communicate with the label and others. To the best of my knowledge most labels are not trying to get into the management business although some of the smaller ones are. No word yet on how this is working out. In my opinion, the artist should always have an independent manager and attorney to look out for their interests.

Stephen. Just wanted to wish you a very Happy New Year 2009. Thanks for keeping us informed regarding the music business. Best to you and your family. Manny Rodriguez, Miami, Florida

Stephen, I wanted to thank you for covering the 360 deal. I'm currently writing my senior project on this very subject and the impact on the artist as well as the manager. Question. From your perspective can such a deal be manipulated in a manner that it is more in favor for the artist over the label and what if any legal ramifications are there for such a deal?

Greetings all, I wanted to introduce my unsigned artist online magazine to all that may be seeking new talent, thank you and thank you Stephen for all of your insight on the 360 deals, from us at

Street Motivation Magazine

Congratulations! You have so much useful information, write more.

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